Frightening #dashcam video shows the moment a loose tire goes airborne and crashes into a car’s windshield. Father Alex Quint said he was driving back from the mall with his #family on the #Florida Turnpike in the #Miami area when the tire appears to fly off the #car in front of them. With no time to react, the tire smashed into the windshield, shattering the glass. Quint says his family was

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho