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Should You Choose Frequentist or Bayesian for Your Website A/B Test?

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Should You Choose Frequentist or Bayesian for Your Website A/B Test?

Frequentist and Bayesian are the two main approaches A/B testing tools use to crunch results. Which should you trust? It depends on your traffic, test design, and the level of risk you’re willing to take. This video explains both approaches, their trade-offs, and the rules expert conversion rate optimizers actually use when choosing between ...

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