Integrated Pest Management or IPM, is the smart, sustainable way for farmers to manage pests while protecting our land, our health, and our harvests. IPM is about being a Master Strategist in your farm. It starts with careful monitoring. You become a detective, scouting your crops so you know exactly what pests you have and how many. Then, you use a combination of natural methods: encouraging beneficial insects like ladybirds, rotating your crops and planting resistant varieties (cultural contro