Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

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What do we mean by the retail media tech stack? The technology powering a retail media network can make or break advertiser outcomes, yet it remains largely hidden from view during the buying process.

Less than 7% of India’s population engages with the stock market, a space that till a decade ago was dominated by traditional old world brokerage houses. The category was revolutionised with the ...

Sonic seasoning has emerged as a transformative strategy in sensory marketing where carefully curated soundscapes enhance the perceived taste, texture and overall enjoyment of food. By strategically ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

Discusses the importance of accurately measuring audience attention in traditional TV and print media, presenting innovative methodologies for capturing consumer engagement in each platform. Attention ...

Back-to-school season can be exciting and worrying for any parent, as it is also a sickness season among children. Worse yet, amid the rush to prepare new uniforms and supplies, parents often overlook ...

The CFO and CMO have often found themselves at opposite ends of the boardroom. And while times are changing, this exchange has only slightly improved. On the one hand, marketing leaders champion ...

It started with fried chicken. At the end of last year, R/GA partnered with Nanyang Business School's Integrated Marketing course, challenging students to find fresh ways for KFC to engage Gen Zs in ...

Determining the right premium for a given insurance policy is one of the most important challenges for insurers. Dealing with this challenge involves putting research into practice by exploiting ...