Less than 7% of India’s population engages with the stock market, a space that till a decade ago was dominated by traditional old world brokerage houses. The category was revolutionised with the ...

It started with fried chicken. At the end of last year, R/GA partnered with Nanyang Business School's Integrated Marketing course, challenging students to find fresh ways for KFC to engage Gen Zs in ...

Discusses the importance of accurately measuring audience attention in traditional TV and print media, presenting innovative methodologies for capturing consumer engagement in each platform. Attention ...

The CFO and CMO have often found themselves at opposite ends of the boardroom. And while times are changing, this exchange has only slightly improved. On the one hand, marketing leaders champion ...

Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.