Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

When it comes to content formats, effectiveness in driving conversions tends to vary depending on the stage of the buyer's journey. For example, infographics are often great for capturing attention at ...

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Marketing Strategy - Which high-growth, dynamic industries could transform the business landscape in the coming years?