Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

When it comes to content formats, effectiveness in driving conversions tends to vary depending on the stage of the buyer's journey. For example, infographics are often great for capturing attention at ...