Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

The creative was assembled in record time for the Hershey-owned brand, which worked with The Martin Agency and MiltonOne on the effort.

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed ...

Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.