What was Taylor Swift counting down to on her website today? It appears to be ... a vinyl drop. She announced the first and only pressing of the "Shiny Bug" collection, which features a "wintergreen & onyx marbled" vinyl as well as a "violet shimmer marbled vinyl" option.

Another big name who has already listened to The Life of a Showgirl? Travis Kelce, of course. When Taylor Swift went on his and Jason Kelce’s New Heights podcast, the guy on the Chiefs reported that he’s heard all 12 songs, and “ they are all 12 bangers .”

Taylor Swift is starting off the week with another countdown sending fans into an excited whirlwind. The shimmering purple, four hour countdown popped up at 10 a.m. ET. The color reflects her "It's Rapturous" variant of her 12th studio album, "The Life of a Showgirl."

After announcing her new album The Life of a Showgirl, Taylor Swift has fans convinced she’s preparing to headline the Super Bowl LX halftime show.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

Pop’s biggest showgirl put on one of YouTube’s biggest shows Wednesday, with Taylor Swift pulling in a record-high amount of live viewers with her debut on Travis and Jason Kelce’s New Heights podcast.

Taylor Swift already caused a raucous among Swiftieswhen a timer was added to her website last week, and she announced her twelfth studio album, The Life of a Showgirl, due on October 3. Now, another wave of excitement is washing over fans after a new timer was located on her site,