That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

Donald Trump has axed a loophole that allowed Chinese retailers to ship goods directly to US consumers without paying import ...

Shein boosted spending 35 per cent in France and the UK, while PDD Group's Temu increased by 40 per cent and 20 per cent ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

The fast-fashion giant launched an elaborate PR campaign in Washington, hiring at least three high-ranking Trump officials.

Temu and Shein, which significantly expanded their business in the U.S. in recent years, have shifted focus to European ...

Online fast-fashion retailer Shein has dropped Brunswick and FGS, two communications firms that were supporting its push for ...

By the start of this year Shein had followed suit. Both companies appear to be focusing on European markets including Britain, France, Germany, Italy and Spain. But some of these countries are ...

The company highlighted progress in its refreshed BOLD+1 Strategic Plan, targeting operational efficiency, customer experience enhancement, and growth in specialty businesses. Management anticipates ...