I don’t know why people do stuff like that. It’s not normal,” the business owner said. “They targeted us just because we were being Jewish.”

Murillo and Neighborhood Business Development Manager Liana Salikhova helped Yolita properly price her services, including the time she spent buying groceries, preparing and delivering food. Yolita said she was shocked to see how much more she could be charging. Taking the leap to increase her pricing was scary at first, she said.