After largely focusing Google I/O 2025 on the ways the company wants Gemini to change everything from searching the web to filmmaking, Google is finally ready to launch new hardware. The next Made by Google event is on the books for August 20,

On the base Pixel 10 that means brighter colors than ever (and confirmation of that triple camera). The site reports that the phone will come in “Obsidian,” Google’s standard black finish, along with a vibrant blue called “Indigo,” a paler shade called “Frost,” and an almost fluorescent green dubbed “Limoncello.”

Earlier this week, the Pixel 10 Pro Fold was revealed in leaked images, and Google itself revealed the base Pixel 10 amidst an avalanche of leaks. Another rumor tipped the Pixel 10 series as getting heavier possibly thanks to new magnets.

The Pixel 10 series has already been heavily leaked, but this new leak shows off the Pixel 10 Pro phones in their Moonstone color.

Amid a flood of poorly lit photo leaks, Google releases its own glossy image of the upcoming smartphone. The other three Pixel 10s were then spotted in a small image on the Play Store.

Google has consistently ranked among the best smartphones for its affordable devices over the past six years, particularly with its Pixel A series. The Pixel 3a set the trend for major phone manufacturers to provide a compelling experience at half the price of flagship models, intensifying competition in this segment.

Pixel 10 may also feature its own version of Galaxy AI’s Sketch-to-Image, an unknown feature called Magic Mirror and the ability to film 4k 60fps video with HDR.

Google has slashed the cost of the Pixel 8 Pro by $400, bringing the price down to $599. That figure is a bit of marketing because the Pixel 8 Pro hasn’t been $999 for a very long time, and the company runs consecutive deals, so it’s rare to pay full price for a Pixel phone.

We have around a month until Google—hopefully—wows us with new smartphones. On the surface, things look very similar. However,

Google leaked the entire Pixel 10 series through Play Store.

For much of the year, Samsung has set the tone for the best Android phones with its Galaxy S25 release from earlier in the year. But with a Google launch event looming, we're likely to get a look at the Pixel 10 very soon, setting the stage for a Google Pixel 10 vs. Samsung Galaxy S25 showdown.