Tatum wants you to believe he is the hero. But in reality, his hero-ball tendencies are backfiring on the national stage in a big way right now. Tatum and the Celtics have blown back-to-back 20-point leads at home while Tatum has melted down in crunch time, most acutely in Game 2’s game-ending turnover.

Jayson Tatum's Superman campaign, a collaboration with DC Studios, launched amidst the NBA playoffs, featuring a docuseries-style promo. The timing coincided with the Celtics' Game 2 loss to the Knicks,

Before this Celtics vs. Knicks series began, I wrote that New York "arguably" has the best player in this series. With how things have gone, New York taking a 2-0 lead in the most improbable of ways,