From creator studios and short-form videos to AI-driven shopping, Flipkart is transforming its platform to meet the fast-changing habits of India's Gen Z consumers.

As a Gen Z journalist in an era when her peers don't pick up print papers, Reia Li has done a lot of thinking about what her ...

For Gen Z in particular, it's a vibe–no gossipy relatives, no strict rituals, just tunes, grub, and a feeling of belonging.

Decoding the 'fridge cigarette' - the Gen Z hack for making the most of your break - Discover how Gen Z is redefining break ...

The soft drinks category has emerged as a standout performer in the UK convenience store sector, achieving record-breaking ...

Shocking is the fact that some politicians joined in these anniversary protests largely to increase pressure on the ruling ...

The drinking habits of Gen Z are concerning some in the global beer industry but there are opportunities to exploit.

This story was originally reported by Jessica Kutz of The 19th. Meet Jessica and read more of her reporting on gender, politics and policy. TUCSON, ARIZ. — On a Saturday afternoon, Deja Foxx is ...

A recent report by Barclays revealed that Gen Z buyers are prioritizing their spending at businesses that align with their values, particularly in terms of political, social and environmental issues.

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.

ChatGPT can be dangerous to use in place of a therapist, but people are finding ways it supplements therapy and helps them ...

Gen Z is also changing how doctors interact with patients, providing greater transparency and empowerment. “I think we are ...