In a twist no one saw coming, Oscar-winner, entrepreneur, and famously the ex-wife of Coldplay’s Chris Martin, Gwyneth Paltrow, has been hired as a "temporary spokesperson” for data automation company Astronomer, just days after the company became the internet’s favourite meme.

Astronomer has enlisted the help of Gwyneth Paltrow for a new promotional video in the wake of the Coldplay cheating scandal. The new video, posted by Astronomer via its official X page on Friday, July 25 features Paltrow as the company’s “Temporary Spokesperson.

In an unexpected twist to the Coldplay kiss cam controversy, American actress Gwyneth Paltrow has appeared as a temporary “spokesperson” for tech company Astronomer. This came as a surprise to as Paltrow is Coldplay frontman Chris Martin's ex-wife.