It’s day four of Bike Week, and this year has been one of the busiest so far. Officials estimate about 100,000 more people will attend the event over the next 10 days compared to previous years. Bike Week typically brings about 500,000 people to Daytona Beach and the surrounding areas each year.

Bike Week, a Daytona Beach tradition since 1937, is evolving to attract a larger and more diverse audience. Corporate sponsorships are increasing, bringing sophisticated marketing and expanding the event's reach. Security is a top priority for 2025, with organizers working closely with law enforcement to ensure a safe event for all attendees.

The stretch of International Speedway Boulevard between Halifax Avenue and A1A, considered the gateway to Daytona Beach’s beachside, has undergone a two-year transformation.

Honda will celebrate 50 Years of Flight with the Gold Wing touring bike expanded at the upcoming Bike Week event in Daytona Beach, Florida.

Photos: Daytona Bike Week kicks off first weekend. The 84th annual event started Friday and continues through Sunday. Weather forecast says to expect thunderstorms on Wednesday be