Campaign Middle East on MSNOpinion

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...

The CEO of corporate credit card unicorn Ramp says the company’s counterintuitive secret to success is helping customers spend less

"What if actually we wanted the same things as our customers, and what if our goal was," Glyman told Fortune, "actually just ...