If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Google Search is getting a new "hide sponsored results" button, but it's not like Google's going to let you tap that before viewing them.

The blog post notes that AI Overviews will remain a large part of Google Search as the new sponsored section and hide button rolls out. They will appear above or below the sponsored section in the ...

For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to ...