David Penn on the emotional immediacy of metaphors and why they matter. I've spent the last two decades arguing that metaphors are the key to measuring emotional response in brand and advertising ...

This controversy is not an isolated incident. Indian cinema, television, and advertisements have long relied on euphemisms, particularly fruit-based metaphors, to depict human anatomy. The reluctance ...

"Narcissus" by Caravaggio (c. 1598). Source: Wikimedia Commons/Public Domain What is an allegory? An allegory (Greek, "a speaking about something else") is a complete and cohesive narrative, for ...

Using ChatGPT to help you write is like donning a pair of high heels. The reason, according to one postgraduate researcher from China: “It makes my writing look noble and elegant, although I ...

CHENNAI: Is your pot half-full or half-empty? Has it ever occurred that pottery traditions of a region have been influential to shape culinary traditions in most ancient cultures? Take Pongal for that ...

“We’re going to run them out of business and buy that building, which we’re going to bulldoze. After that, we’ll salt the earth. Then we’ll go after their families,” Larry Ellison, executive chairman ...

Jenna Abetz does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

This second article in our narratives series encourages nurses to consider how metaphors might be used, both by health professionals and patients. Abstract Throughout history, metaphors and figurative ...

Some people find it difficult to say that someone has died, so they may turn to metaphors for death instead. These metaphors for dying can help you share that someone has died with softer and gentler ...