Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov. 17, aiming to reduce wasted spend from campaigns optimizing toward irrelevant goals.

The launch of ChatGPT in 2022 didn’t so much cause a shift in the search landscape as trigger a series of seismic events. And, like seismologists, the SEO industry needs data if it’s to predict future ...

ByteDance is paying for ads and partnering with influencers to promote its AI chatbot app Cici in countries like the UK, Mexico, and Indonesia.

Research shows advanced models like ChatGPT, Claude and Gemini can act deceptively in lab tests. OpenAI insists it's a rarity.

Generative AI chatbots can amplify delusions in people who are already vulnerable, as dangerous ideas go unchallenged and may even be reinforced.

Gabriel has been playing games since he was a kid. Loves most RPG games, platformers, and innovative indie games, and can talk for hours about how the first Fallout is the greatest game ever. He ...

Delta Air Lines said it is replacing auxiliary power units (APUs), a type of engine, on its Airbus aircraft to address toxic fume incidents that can harm airline crew and passengers. The airline ...

From his earliest gaming memories playing Spyro 2 on the PlayStation, to being obsessed with the swing-out animations in Marvel's Spider-Man, Cameron has always been, and continues to be, in love with ...

We've all experienced defeat at some point – losing a game, a potential new job, a debate. Now, a new study has found that ...

As part of the USA TODAY Network, the Des Moines Register has announced a partnership with Perplexity, an AI-powered search and answer engine.

I'm not sure if you've heard, but planes are neat. And how could they not be? You sit down, and in less than a day, you can be on the other side of the world. That's also before you get into the ...