• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

With the help of artificial intelligence, brands can break free from rigid segmentation and deliver hyper-relevant ...

Financial need remains the primary reason why most of us work. The pressure to provide in economic terms is much higher for ...

Imagine hosting an unforgettable party mdash; you wouldn rsquo;t just invite anyone . You rsquo;d curate a guest list of people who share your energy, appreciate your style, and bring the right vibe ...

AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...

Automation and AI offer ways to tailor the shopping and management experience, but the digital interaction must be balanced ...

The corporate tug-of-war over returning to the office has officially passed its expiration date. It seems that every week, ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

AI has become a common expectation rather than a unique differentiator, influencing venture capital decisions through what is ...

Landmark Leisure, the entertainment arm of the Dubai-based Landmark Group, is expanding its presence in India with the launch ...