We need to take contextual digital PR seriously. Understanding digital context unlocks the entire online world.

Broadly speaking, LED LCDs are better than regular LCDs, but most LCD TVs are now actually LED TVs. Within the "LED TV" ...

Now that the future of CTV has arrived, the next step for many marketers has become integrating CTV more intentionally into ...

This past August, Spectrum Reach, which is Charter’s advertising sales arm, took a step further toward that goal via a ...

Discover why subtitles are gaining popularity among younger viewers, how they aid multitasking, and the generational ...

The digital entertainment environment continues to evolve with increasingly complicated access restrictions across borders.

The ATSC 3.0 broadcast standard `offers substantial benefits to public safety and emergency communication’ the group told the ...

ATSC 3.0/NEXTGEN TV continues to implement features and expand content access - but is it enough to get anyone excited for this TV broadcast platform?

In the modern streaming ecosystem, the content owner often must now deliver the content to numerous streaming platforms while modifying the content in each case to meet the tangled web of unique needs ...

Five of Nashville's leading local network-affiliated television stations -- WTVF (CBS), WKRN-TV (ABC), WZTV (FOX), WUXP-TV (MyNet) and WNAB (CW) -- today became among the first in the nation to begin ...

If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more ...