As consumers shift from browsing to being briefed by AI, Adobe’s Mark Szulc explains why the next era of brand discovery will ...

Discover the quest for first principles in entrepreneurship through two distinct perspectives in these insightful books by ...

The increasingly popular Model Context Protocol lets AI models access applications, but studies show that the best generative AI bots struggle with planning across a variety of tasks.

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how to use it well. But with bigger in ...

Kim Chua, partner at OC&C Strategy Consultants, specialist in media, broadcasting, and digital transformation, looks at how ...

In May, a historic moment in science and medicine was captured in a single photo that circulated across news outlets ...

Rome’s MIA Market wrapped a successful 11th edition on Friday with organizers recording another strong turnout, welcoming ...

The multinational food and beverage brand’s chief marketer for North America talks with The Drum at Groceryshop on using AI, ...

Each GH-900 question is fully explained at the end of the set, so take your time, think through the scenarios carefully, and ...

The experienced coach moves like water through sessions, reading what each moment demands,  when to strip away defenders to ...

The Secret Mission Behind the Titanic Search While the discovery of the RMS Titanic in 1985 captivated the world, the tr ...

Right now, an artificial intelligence (AI) agent is recommending a product to someone who will never see a traditional ad for it. Every day, millions of purchase decisions are shaped by AI assistants ...