Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

For years, Southwest Airlines stood apart from other airlines by not assigning seating. The open seating arrangement has now ...

Southwest announced Tuesday it will start levying on its passengers a $35 fee for one checked bag, and $45 for a second.

Southwest Airlines Co.'s shift from low-cost roots risks long-term profitability amid stagnant air travel demand. Click here ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Starting May 28, the airline will charge $35 for one checked bag and $45 for a second, according to a internal memo viewed by ...

Southwest Airlines has ended its decades-old “bags fly free” policy, where passengers were allowed two complimentary checked ...

Southwest and China Airlines' partnership is an interline deal, offering joint itineraries to connect Asia and the U.S. on ...

The airline estimated in September that charging bag fees would bring in about $1.5 billion a year but cost the airline $1.8 ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...