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The Trump administration announced last week that it will no longer pursue an effort that would have required most airlines to compensate customers for flight delays and other inconveniences when ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

Editor’s note: This is the fourth article in a series. For the full series schedule, including links to previous articles, see the sidebar, “Building a Better Firm,” at the end of this article.

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