Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house gaming business.

Mascot Horror games are massive on Roblox, but few do it better than Dandy’s World. Rather than just relying on jump scares like Five Nights at Freddy’s might, you’ll be thrust directly into a ...

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