This year, Gen X-ers in the United States will spend an estimated $86 billion on beauty, said Juan Caballero, head of insights and analytics at World Data Lab, which recently released a report on ...

Get ready to gross out and amaze with this insanely realistic infected sickness makeup tutorial! Learn how to create fake boils, creepy veins, and even realistic vomit effects that bring your horror ...

Bring the iconic beauty of Frida Kahlo and the vibrant spirit of Coco together in this pretty sugar skull makeup tutorial! Perfect for honoring culture with colorful, elegant designs that blend ...

From lip gloss hauls to skin serums, beauty culture is luring tweens early. Here’s how parents can set boundaries without killing the fun.