Discover how combining qualitative and quantitative research uncovers deeper insights, measuring both human stories and data patterns effectively.

A market and survey research firm based in suburban Philadelphia has acquired one of the broadcast media's most recognized quantitative and qualitative research firms — an entity long-associated with ...

Evaluating research quality is central to building scientific knowledge, yet social sciences often face challenges due to methodological limits and disciplinary biases in existing tools. A new study ...

The Research Unit for Statistical Techniques (RUST) conducts studies within the area of psychological research methods. A goal of RUST is to understand and communicate how these methods can best be ...

ABSTRACT: Quantitative research is a systematic investigation that utilizes numerical data and statistical techniques to determine relationships between variables and draw conclusions about the ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

In previous posts I shared here and elsewhere, I discussed both qualitative research and quantitative research and in this post, I talk about mixed methods research. I also created an illustrative ...

A couple of weeks ago, I shared a visual on quantitative research and I was really glad to see how many of you found it useful, especially for teaching and workshops. Today I’m shifting the focus to ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

You’ve probably heard about quantitative research before, but do you really know what it is? Well, don’t worry because we’ll break it all down for you in this article. We’ll start with a simple ...