‘Monster High’ Launches Fortnite, Roblox Games as Mattel Unveils Big Plans for In-House Gaming Business (EXCLUSIVE)

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

2K hires Apex Legends producer to save its struggling hero shooter, Project Ethos

2K Games has poached Apex Legends producer Ben Brinkman from Respawn to head up the team at 31st Union, which is developing ...

2K’s ‘Project Ethos’ Game to Move Forward as Studio 31st Union Sets Ben Brinkman as New Boss

K Games is moving forward with its long-gestating shooter, known by the working title of "Project Ethos," with "a renewed ...

Creatorverse: We Need a New Vocabulary for Creators, Fast

New York Advertising Week 2025 has highlighted that creators and advertisers are having a hard time understanding one another ...
The Toy Book

Moose Toys and Gamefam Bring Heroes of Goo Jit Zu Back to Roblox

Moose Toys and Gamefam have teamed up once again to bring Heroes of Goo Jit Zu back to Roblox this holiday season. Following ...