Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

In this epic showdown, witness the ultimate "Roblox Kid VS Fortnite Kid Roast Battle"! You'll be on the edge of your seat as ...

Use Code: Floaty when purchasing Robux or Premium! If you use this code, I will receive a commission from Roblox Thank you ...

MiHoYo's version of Roblox was inevitable⁠— Genshin Impact is huge, but it's not Roblox huge. In pursuit of greater horizons ...

Genshin Impact update 6.1 will introduce a new Roblox-style game creator and social space called Miliastra Wonderland, giving ...

With life increasingly fast-paced and complicated, Hamleys toy experts are homing in on a growing cultural shift towards ...

HAMLEYS has revealed its top 15 toys for Christmas this year, including the return of some nostalgic classics. With 11 weeks ...

Muppet icon Miss Piggy has been confirmed to join Kermit the Frog in making a special guest appearance in ROB LAKE MAGIC with ...

Two months after Roblox was sued by Louisiana, the state of Kentucky has jumped in.