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Creating value perceptions

How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times ...
Patel discusses the strategic thinking behind Wio Bank's success, its unique approach to serving SMEs and customers, and his vision for the future of banking in the region ...
Seatback IFE is helping United to boost its NPS scores and Delta to boost passenger wellness, executives at each airline ...
At Skift Global Forum, Viasat revealed how in-flight Wi-Fi is evolving into a catalyst for travel innovation, loyalty, and ...
Uxin Ltd (UXIN) reports a 154% increase in retail transaction volume, while navigating profitability pressures from rapid expansion and strategic store openings.
Gas Networks Ireland’s commitment to going above and beyond for consumers is yielding tangible results for the organisation and its customers. In 2024, the company achieved a 94 per cent overall ...
Above all, the debate highlighted that clients entrust advisers with their life’s work and the wellbeing of future ...
Canaccord Genuity has updated its long-term (from 2029) gold price forecast by 8.2% to US$4,173/oz, and the medium-term ...
Delta Air Lines, Inc. ( NYSE: DAL) Q3 2025 Earnings Call October 9, 2025 10:00 AM EDT ...
No one enjoys eliminating employee perks, but sometimes it’s unavoidable. Start by weighing the cost and value of each benefit. You can make the call yourself as the business owner, or you can pull ...
Race-neutral pulmonary function testing, now recommended by ATS and implemented at Boston Medical Center, has had a long road to acceptance.
Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...