A social media takeover is when you let someone else (like an influencer or even a team member) temporarily manage your ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

Netflix and Anheuser-Busch (AB) InBev have entered into a global multiyear partnership focusing on popular Netflix titles along with live events, according to a press release. The partnership includes ...

The MLB postseason hits different. That’s the theme of the league’s “October Hits Different” marketing campaign for 2025, which features musician Pharrell Williams’ song “Are You Ready?” “This ...

WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that ...

Major League Baseball today launched “October Hits Different,” a new marketing campaign that introduces the 2025 MLB Postseason with music as powerful and dramatic as October baseball itself. The ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever.

A landmark trial begins, as the U.S. Federal Trade Commission moves forward with allegations that Amazon systematically misled consumers into signing up for its Prime membership. The FTC claims Amazon ...