A social media takeover is when you let someone else (like an influencer or even a team member) temporarily manage your ...

We’ve updated this guide with information on LinkedIn’s Company Intelligence API. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media ...

Netflix and Anheuser-Busch (AB) InBev have entered into a global multiyear partnership focusing on popular Netflix titles along with live events, according to a press release. The partnership includes ...

WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A landmark trial begins, as the U.S. Federal Trade Commission moves forward with allegations that Amazon systematically misled consumers into signing up for its Prime membership. The FTC claims Amazon ...

The Philadelphia Flyers announced today the organization’s new marketing campaign for the 2025-26 season. The tagline, “Brick by Brick,” marks a turning point since the start of the Flyers’ “New Era ...

Marc Weinstock is leaving Paramount as its President of Global Marketing and Distribution. The news comes as Josh Goldstine is finaling a contract to be named in the new role. Weinstock is responsible ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching 'Ready, Set, Ford' ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...