The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

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It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. It was an exercise in corporate branding that wouldn’t have raised an eyebrow in most pro sports.