‘Monster High’ Launches Fortnite, Roblox Games as Mattel Unveils Big Plans for In-House Gaming Business (EXCLUSIVE)

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...
Investor's Business Daily on MSN

Roblox Stock Pops Higher On Deeper Collaboration With Mattel

Kid-centric online platform Roblox on Wednesday announced an expanded collaboration with toymaker Mattel. Roblox stock jumped ...
NASCAR

NASCAR gears up for ‘NASCAR Tycoon’ launch on Roblox

DAYTONA BEACH, Fla. — NASCAR is once again taking the virtual racing world by storm, this time with the launch of “NASCAR Tycoon” on Roblox created by Dubit. Building on the success of its previous ...
Reuters

Roblox players to start seeing video ads in its virtual realms

May 1 (Reuters) - Roblox (RBLX.N), opens new tab is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games ...
CNN

IKEA wants to pay real people to work in its new store inside Roblox game

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...