Content marketers sell with content. We're not primarily media creators—we're salespeople who use content as our weapon of choice. Our job is to create content that produces business results. To do ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

A survey of biotech investors found that 86% believe that fewer than half of management teams communicate effectively, ...

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