Victoria’s Secret Is Desperate to Learn How to Sell Bras Again

Victoria’s Secret’s decade-long identity crisis has vexed at least four CEOs. Its latest leader, Hillary Super, thinks the ...
The Cut on MSN

How to Wear 3 Trends From the Most Recent Fashion Shows

There is a noticeable shift toward softer fabrics this season, making way for drapey V-cut necklines. Wearing this trend can ...

We Paired 68 Wireless Bras and Bralettes With Testers to Find the Most Comfortable Styles

According to testing, these are the best wireless bras that offer lift and side support for small breasts, large busts, saggy ...
The New Zealand Herald

Why Most Women Wear The Wrong Bra Size And How New Tech Is Changing Fit

UunaFit creates personalised, 3D knitted bras. Varsha Anjali speaks to lingerie designers and researchers in New Zealand to find the answers. For those of us who wear them, bras are something we strap ...
Harper's Bazaar

Everyone's Wearing Their Bra on Display—Here's How To Do It Elegantly

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. They say you can't reinvent the wheel, but what about the bra? The ...
The New York Times

I Thought I Was Too Chesty to Wear a Bralette. The Defy Bra Proved Me Wrong.

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Rose Maura Lorre Rose Maura Lorre is a writer who has reported on turkey ...
The Sun

I’m trolled for my decision to never wear a bra but don’t get why people care – Jennifer Aniston did it so why can’t I?

A WOMAN who "never" wears a bra has hit back at those criticising her for the choice. Lauren has never made a secret of her dislike of the underwear, but her openness has seen her hit with criticism ...
Vanguard

Bra-less craze: The Gen-Z fress sense

There is a silent fashion revolution happening, and it is being led by Generation Z. This new trend is causing a stir, especially among older generations: the choice to ditch the bra. For many African ...
Daily Mail

As someone with a 34DD bust, I was sceptical when I first read about the £24 M&S bra you can wear 200 ways. Can it really transform your wardrobe? SOPHIE DEARDEN-HOWELL has ...

I haven’t always had big boobs. When I was seven, I electrocuted myself so badly my chest exploded (no exaggeration!) and as I lay in the hospital bed, a doctor asked if I wished to take skin from my ...