Product demos may seem like a surefire way to win over prospects, but overreliance on them can stall sales cycles. Today’s ...

Booking a slot at Best Buy, LensCrafters, Sunglass Hut, and Ray-Ban stores will be the only way to purchase Meta Ray-Ban Display at launch on Sep. 30. And delays have already set in.

I had the opportunity to talk with Denis Sinner, the founder of Moi Rai Games, about the team’s creation of Aethermancer and plans for the future. Here’s the interview.

Space startups and tech companies are banding together to demonstrate their products with national security missions in mind, as the Pentagon increasingly eyes more mature commercial systems. These ...

As everyone from Tim Cook to Bill Gates will attest, live demos of new features at a launch event are fraught with potential pitfalls. Those little goblins made themselves known at Meta Connect, when ...

ESL, which was acquired by Saudi Arabia in 2022 for $1.5 billion, says ESL Impact's "current economic model is simply not ...

This week's Meta Connect smart glasses event was, let's admit it, a little cringeworthy. Or at least I cringed when two of Meta's live demos epically failed. (A third live demo took some time but ...

There has been a growing hype in the agtech sector that: “AI will transform agriculture”. From advisories like NPSS (National Pest Surveillance System) to intelligent governance dashboard, AI is ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. Does ...

When we talk about supporting small businesses, most people think about shopping locally. But in the innovation economy, it's about showing up for the makers, inventors and founders who are shaping ...

Does alcohol enhance one's foreign language fluency? Do West African lizards have a preferred pizza topping? And can painting cows with zebra stripes help repel biting flies? These and other unusual ...

Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets.