Swift’s reinvention of her IP strategy can be broken down into three moves: reclaiming her masters, staking trademark claims on her “eras,” and corralling fan energy toward official channels.

Golf Digest No. 1 Teacher in America Mark Blackburn explains how you can make your target bigger, just like the pros.

The last few months have brought the trajectory of the ‘90s icons full-circle—delivering sold-out stadium shows around the world—and confirming that the love for acts like Oasis and Ashcroft ...