Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

All information related to a project should be searchable in a couple of clicks. Divide the project into specific tasks or ...

The “you’ve got mail” heyday of email is dead, but for the most part, that has gone unnoticed by Vail Resorts’ marketing ...

Phishing scams are now more accessible than ever thanks to SpamGPT, an AI-based spamming toolkit designed to help ...

Every action a lead takes can trigger a personalized message from your business that helps persuade them to do more. These responsive tactics should not only be personalized to each prospect’s ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...

Email marketing has long been a top-performing channel for SMEs, consistently delivering one of the highest Returns on Investment (ROI). According to Litmus, every dollar spent can generate between ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Marketing in not-for-profit organizations has distinct hurdles as well as opportunities. Instead of simply pushing a product or brand, you're working to advance a mission. Objectives for ...

A former Amazon employee who taught a business writing course to thousands of fellow employees shares her tips for better ...

One of the most effective ways to use LinkedIn without ever sending a DM? Flip the job search strategy on its head.