At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. The post Underutilized data sources: Unlocking what marketers ...

In a recent blog post, Netflix engineers described how they scaled Muse, the company’s internal application for data-driven ...

CData, which has raised over $500 million in venture capital and private equity funding, provides real-time access to more ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Snowflake, Salesforce, dbt Labs and major tech companies launch Open Semantic Interchange (OSI), an unprecedented open-source initiative to standardize business data definitions and accelerate ...

Andrew Foster, the bank's chief data officer, explained how he has been instilling data discipline across the organization ...

In the rapidly evolving landscape of data management and transformation, few professionals have demonstrated the adaptability and technical prowess that Saketh Reddy Cheruku has exhibited throughout ...

IIM Mumbai's Director explains why future MBA leaders need both AI skills and business knowledge. Learn how modern management ...

Shireesha Gorgilli is a seasoned product management and business intelligence professional based in the United States with over a decade of experience. With a strong educational foundation, including ...

A 140% surge in Data Cloud customers helps CRM deliver $10.25 billion in Q2 revenues, underscoring data's role in its growth ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

A new report says Apple is moving to the next stage of testing its AI search features within Siri to take on the likes of ChatGPT and Perplexity. With over a decade of experience reporting on consumer ...