In a Forrester article titled Are B2B Buyers Cowards?, researchers debunk the myth that B2B buyers are overly cautious or ...

This first edition explores The Trust Advantage, EC-PR’s study revealing why trust now outranks cost, innovation and delivery ...

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The ...

McKinsey’s B2B Pulse Survey introduced the “rule of thirds.” Roughly one-third of B2B buying happens through self-service, ...

Chairman, Canadian Institute of Marketing CEO, Palmer Creative Group Inc. | 30+ Years Transforming B2B Sales & Marketing A ...

Explore top B2B marketing and sales tactics for 2025 to drive growth and engagement. Learn how to elevate your strategy today in our blog!

A project manager on a multimillion-dollar jobsite can track a concrete pour with a drone and verify measurements to the ...

Marketers optimize for AI search, Walmart’s partnership with OpenAI raises new questions, Instagram seeks a PG-13 rating.

With over 3,000 vendors, the cybersecurity industry is at a pivotal moment. Market shifts indicate that smaller, niche ...

From McDonald’s former CEO declaring marketing can change the trajectory of a business, to the long-term impact of influencer ...

Most corporate laptop fleets consist primarily of PCs. However, there’s always a contingent of users who beg for Macs.

In B2B, a new hot topic has emerged – how to connect brand and demand. Kelly Olson at The MX Group explains why this ...