Rolex has announced the second in its ongoing series of in-depth studies of its iconic models (i.e. all of them), turning its attention to the Oyster Perpetual Datejust – or, simply, the Datejust.
That history includes 80 years’ worth of stunning new and original photography—plus historical images from the Rolex archives—as well as the story behind how the Oyster Perpetual Datejust came to life ...