"As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an ...

Twitch has officially launched its first in-stream live-shopping experience, allowing viewers to buy products directly ...

E.l.f. Cosmetics wants to bring shopping to Twitch. The beauty brand has teamed with Amazon Ads to trial a live shopping ...

Streamlabs’ new Stream Shift feature lets creators swap devices during a live stream with zero downtime, giving streamers ...

This partnership allows viewers to purchase e.l.f. products directly through Twitch streams, marking an eyes.lips.first.