Twitch has officially launched its first in-stream live-shopping experience, allowing viewers to buy products directly ...

E.l.f. Cosmetics wants to bring shopping to Twitch. The beauty brand has teamed with Amazon Ads to trial a live shopping ...

Dual-format streaming will allow streamers to go live directly to their viewers via both horizontal and vertical formats ...

"As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an ...

This partnership allows viewers to purchase e.l.f. products directly through Twitch streams, marking an eyes.lips.first.