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A pioneering athlete endorsement deal will be under the spotlight when a 1927 waterproof Rolex watch owned by cross-Channel swimmer Mercedes Gleitze is auctioned next month. The Rolex Oyster claimed ...

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Coming to auction for the first time in 25 years, swimmer Mercedes Gleitze’s 1927 Oyster watch helped turn the Crown into the watchmaker it is today.

Mercedes Gleitze was given the waterproof, pre-patent 'Oyster' wristwatch by Rolex's co-founder just days after she set her incredible record on October 9, 1927.

The Mercedes Gleitze Rolex Oyster reshaped wristwatch culture, launched the modern water-resistant timepiece and introduced the concept of the brand ambassador.