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People in New York City are bombarded by ads at every turn -- but targeted ads for marketing professionals can still pack a ...

PEP's Q3 outlook shows strength in beverages and global markets, but rising costs may pressure margins despite solid ...

Bold truth up front: the right Amazon KDP categories can make or break a book’s discoverability. Smart category selection ...

Spotify (NYSE:SPOT) has opened up its audio and video ads inventory to advertisers using Amazon's demand-side platform (NASDAQ:AMZN) as part of a new partnership with the e-commerce and tech giant.

Marketers are caught between how businesses are structured and how success is measured. Organizational incentives and limited attribution tools often trap us at the bottom of the funnel, rewarding ...

Amazon is giving all advertisers running sponsored ad campaigns through its platform access to its Amazon Marketing Cloud (AMC) clean room service, per a company announcement shared with Marketing ...

After the posting—and apparent editing—of a job opening spotted this week, it's expected that Amazon will bring its homegrown operating system to Fire TV devices this year. A new job listing, as seen ...

Just like last year, Walmart will once again go head-to-head with Amazon this October. No doubt spurred by Amazon's announcement of its Prime Big Deal Days on October 7th and 8th, Walmart will be ...

If you’re hunting for the best running gear on Amazon, you already know it can feel like falling down a rabbit hole of 10,000 sneakers, shorts, and gadgets all promising to make you faster, stronger, ...

Amazon (NASDAQ: AMZN) has quietly built a digital advertising business that's now too big to ignore. In 2024, Amazon Ads generated more than $50 billion in revenue, making it one of the ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...