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Can Genesis Succeed Where Lexus and Infiniti Struggled? EVs and Software Could Be the Ticket

Korea’s luxury brand is on a roll, and now it turns to Europe to take on its legacy rivals on their home turf.

Genesis Unveils Its Secret Weapon in California — A Design Studio That’ll Change the Game

Genesis has opened a cutting-edge California design studio to spearhead its global vision, shaping models like the ...

Genesis Designers Finally Get Their Own Studio, and It's a Beautiful Space with Korean Influences

Along with the new digs in El Segundo, California, Genesis has multiple studios around the world that help speed up the ...