YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying ...

YouTube has launched its “Activation Partners” program, bringing together trusted third-party providers with expertise in YouTube buying strategies and campaign management. The program aims to help ...

Alphabet-owned ($GOOGL) search engine giant Google has launched a new partnership program for its streaming platform YouTube. The program expands ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

NBCUniversal and Google announced a long-term distribution agreement that will keep NBCU’s portfolio of networks on YouTube TV.