Build SEO strategies around real customer behavior, not just keywords. When you understand why people search, your content ...

The biggest barrier to AI in customer experience success isn't technology sophistication—it's data fragmentation. Learn how ...

New research shows that entrepreneurs who test their ideas with a small, focused group of potential customers are more likely to succeed.

From spotting red flags early to prioritizing global experience, here are my top nine strategies for cultivating marketing ...

These days, you can buy full graphical LCD or OLED displays for just a few dollars. However, if you’re so inclined, you can actually get your own segmented LCDs made to suit your own ...

A thoughtful marketing pivot will align with a brand’s core values and be communicated clearly across all channels to ensure ...

You can easily create a segment on Strava from your previous workout so that you can repeat the route and even compete with others on that same route.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

Cloud communications platform provider Twilio Inc said on Monday it would buy customer data platform Segment for $3.2 billion in an all-stock deal.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...